Personalized Financial Guidance for Life's Important Moments
Maurice Lounds, CFP® — Financial Planner with Prudential.
Building comprehensive strategies designed with a goal to help you achieve long-term financial wellness.

Maurice Lounds, CFP®
Financial Planner
Helping individuals and families navigate their unique financial journeys.
Maurice Lounds, CFP®
Financial Planner, Prudential
Navigating your financial future requires more than just investment advice; it requires a partner who understands your life's unique journey. With a focus on comprehensive planning, I help individuals, families, and business owners create roadmaps that align their resources with their values.
As a CERTIFIED FINANCIAL PLANNER™ professional, I am committed to providing the highest standard of ethical and professional guidance. My approach is rooted in transparency, education, and a deep commitment to your financial well-being.
Clarity over complexity
I simplify the financial landscape, transforming complex concepts into clear, actionable paths.
Client-first approach
My recommendations are built around your unique goals, priorities, and risk tolerance.
Long-term relationships
I believe in building trust through consistent, reliable guidance over the course of decades.
Ongoing guidance
As your life changes, your financial plan should too. I provide continuous support to keep you on track.
Areas of Focus
Comprehensive strategies tailored to your specific life stage and goals.
Protecting Your Family / Life Insurance
Life insurance for every stage of your life. Find the best life insurance policy that suits your needs. We offer a range of products from term to permanent coverage to help secure your family’s financial future.
Financial Education
Pursue your financial goals and thrive with tools, videos, guides, and more from experienced advisors.
Retirement Planning
Plan wisely, retire happily. Let Prudential help guide you as you understand your retirement benefits and create a plan designed to support the retirement you envision.
Living in Retirement
Income distribution strategies designed with a goal to make your savings last throughout your retirement years.
Education Savings
Structured plans to help fund education expenses for children or grandchildren without compromising your own financial future.
Small Business Strategy
Solutions for business continuity, key person protection, and executive benefits to sustain your business legacy.
Investment Planning
Personalized investment strategies aligned with your risk tolerance and time horizon to help build and preserve wealth.
Why Work With Me
Financial planning is not a one-time event; it is an ongoing process. I partner with you to provide clarity, confidence, and a structured path forward.
- CFP® Professional Standards
- One-on-one personalized guidance
- Long-term planning mindset
- Prudential-backed solutions
- Education-first approach
- Transparent communication
- Regular progress reviews
- Comprehensive needs analysis
"My goal is to help you build a financial foundation that can weather uncertainty and support your goals for generations to come."
Maurice Lounds, CFP®
Financial Planner
Let's Connect
Schedule a complimentary consultation to discuss your financial situation and how I can help you move forward.
Click here to schedule meeting